Shooting jewelry & packshot - Clune
Shooting jewelry & packshot - Clune
Shooting jewelry & packshot - Clune
Sep 17, 2025
Sep 17, 2025
Sep 17, 2025
To accompany the launch of Clune, a young French jewelry brand, our audiovisual production agency Shogun Pictures created and produced a complete photo shoot combining white background packshots and on-model photoshoots against a green backdrop. The goal: homogeneous, premium visuals that are directly usable for e-commerce (Shopify) and print. Discover the brand on the official Clune website.
About Clune
Before diving into the shooting, let's remind ourselves of the context: Clune is a developing brand, with jewelry imagined and made in France, in the creator's workshop, using natural stones and stainless steel. The creator oversees the design and production, with a commitment to quality and sustainability.
Project Goals
Here we outline the business needs that guided the photo session and artistic direction.
Produce consistent e-commerce visuals (white background packshot).
Create a series of attractive and faithful photo product shots (portrait style) showcasing the materials.
Prepare a media kit ready for Shopify and communication supports (packaging, brochure).
Artistic Direction & Preparation
Before production, we frame the photography: intention, lighting, and organization for a repeatable result.
Creative Intention
A clean aesthetic approach: focus on the material, the sparkle of the stones, and the readability of the shapes. Soft and controlled lighting for elegant shots, suitable for online sales.
Pre-production
We establish mood boards, shot lists, file nomenclature, and e-commerce ratios. This preparation streamlines the photo shoot and ensures a consistent "identical" result across future series.
Professional Photo Shoot Production
The production took place at the photo studio at Shogun Pictures, to ensure total control of the setup and shooting time.
White Background Packshot - 2 Days
For the product pages, we deliver ~300 finalized photos.
Reproducible lighting setup (controlled reflections, polarization as needed).
Framing and ratios optimized for product sheets (PDP/PLP).
High-definition metal/stone details for clear e-commerce rendering.
On-Model Shots Against a Green Background - 1 Day
This part of the photo shoot showcases the jewelry on models, with a green background to offer the freedom to insert the ideal background in post-production.
3 models (2 women, 1 man).
~2,600 raw images → 570 selected photos.
Angles, poses, and macro portraits to highlight textures and volumes.
Team & Logistics
The Shogun team was complete: lighting setup, direction, and model management, scheduling oversight, photography, and drinks & food for a great atmosphere throughout the shoot. The entire session was carried out at our premises for controlled flow from shooting to post-production.
For a similar project (packshot, web & print), also check out our project XFeet: Redesign of identity, packshot & web design.
Post-production & Pipeline
After the shooting, we focus on digital finishing for a precise and consistent result.
Lightroom (Selection & Pre-treatment)
Advanced culling, cataloging by references.
Exposure/balance adjustments, uniforming series.
Color grading preparation before compositing.
Nuke (Portraits, Keying & Compositing)
For the on-model photos, we used Nuke:
Keying of the green background and compositing on chosen backgrounds (gradients, solids, light textures).
Light/grain matching, color tone harmonization (often coordinated with the stone's color).
Cleaning artifacts for clean and realistic images.
Finishing & Deliverables
Dust removal, micro-scratches elimination, local corrections.
Naming by SKU/reference, optimized web exports (WebP/JPEG).
Dedicated ratios (thumbnails, zoom, hero), descriptive alt texts for SEO, images.
E-commerce Integration (Shopify)
We prepare immediately usable content to reduce online launch time.
Content Preparation
Complete product sheets (packshot + on-model portrait).
Variants and options by stone/color.
Hero images for collections and editorial pages.
Basic SEO
Correct and coherent Hn structure.
Meta-data, internal linking, Product schema.
Descriptive alt texts (without keyword stuffing), optimized weight/format for web performance.
Packaging & Supports
For a cohesive 360° brand, the visual identity also extends to print.
Print Variations
Packaging and brochure designs in line with the photo DA.
Color/typography harmonization → continuity between web and physical supports (customer experience and brand memories).
Results & Deliverables (Summary)
The table below summarizes volumes, deadlines, and useful uses for evaluating the price and organization of a similar session.
Lot | Volume | Deadline | Main Use |
|---|---|---|---|
White Background Packshot | +300 delivered photos | 2D + 1D processing | Product sheets, marketplaces |
On-model Product | +570 selected photos | 1D shoot + 3D retouches | Hero, lookbook, product sheets, social media |
Composites / Backgrounds | According to references | Included in post-prod | Homepage, campaigns, banners |
E-commerce Kit Shopify | Optimized media pack | At delivery | PDP / PLP, collections marketing assets |
Conclusion
This project allowed Clune to have a robust visual ecosystem: homogeneous white background packshots, aesthetic on-model portraits, and publish-ready assets. This has facilitated the creation of the website using high-quality visual support.
Are you preparing a professional jewelry photo shoot (product + on-model) with high-end digital pipeline? Let's talk about photo shooting and e-commerce integration.
To accompany the launch of Clune, a young French jewelry brand, our audiovisual production agency Shogun Pictures created and produced a complete photo shoot combining white background packshots and on-model photoshoots against a green backdrop. The goal: homogeneous, premium visuals that are directly usable for e-commerce (Shopify) and print. Discover the brand on the official Clune website.
About Clune
Before diving into the shooting, let's remind ourselves of the context: Clune is a developing brand, with jewelry imagined and made in France, in the creator's workshop, using natural stones and stainless steel. The creator oversees the design and production, with a commitment to quality and sustainability.
Project Goals
Here we outline the business needs that guided the photo session and artistic direction.
Produce consistent e-commerce visuals (white background packshot).
Create a series of attractive and faithful photo product shots (portrait style) showcasing the materials.
Prepare a media kit ready for Shopify and communication supports (packaging, brochure).
Artistic Direction & Preparation
Before production, we frame the photography: intention, lighting, and organization for a repeatable result.
Creative Intention
A clean aesthetic approach: focus on the material, the sparkle of the stones, and the readability of the shapes. Soft and controlled lighting for elegant shots, suitable for online sales.
Pre-production
We establish mood boards, shot lists, file nomenclature, and e-commerce ratios. This preparation streamlines the photo shoot and ensures a consistent "identical" result across future series.
Professional Photo Shoot Production
The production took place at the photo studio at Shogun Pictures, to ensure total control of the setup and shooting time.
White Background Packshot - 2 Days
For the product pages, we deliver ~300 finalized photos.
Reproducible lighting setup (controlled reflections, polarization as needed).
Framing and ratios optimized for product sheets (PDP/PLP).
High-definition metal/stone details for clear e-commerce rendering.
On-Model Shots Against a Green Background - 1 Day
This part of the photo shoot showcases the jewelry on models, with a green background to offer the freedom to insert the ideal background in post-production.
3 models (2 women, 1 man).
~2,600 raw images → 570 selected photos.
Angles, poses, and macro portraits to highlight textures and volumes.
Team & Logistics
The Shogun team was complete: lighting setup, direction, and model management, scheduling oversight, photography, and drinks & food for a great atmosphere throughout the shoot. The entire session was carried out at our premises for controlled flow from shooting to post-production.
For a similar project (packshot, web & print), also check out our project XFeet: Redesign of identity, packshot & web design.
Post-production & Pipeline
After the shooting, we focus on digital finishing for a precise and consistent result.
Lightroom (Selection & Pre-treatment)
Advanced culling, cataloging by references.
Exposure/balance adjustments, uniforming series.
Color grading preparation before compositing.
Nuke (Portraits, Keying & Compositing)
For the on-model photos, we used Nuke:
Keying of the green background and compositing on chosen backgrounds (gradients, solids, light textures).
Light/grain matching, color tone harmonization (often coordinated with the stone's color).
Cleaning artifacts for clean and realistic images.
Finishing & Deliverables
Dust removal, micro-scratches elimination, local corrections.
Naming by SKU/reference, optimized web exports (WebP/JPEG).
Dedicated ratios (thumbnails, zoom, hero), descriptive alt texts for SEO, images.
E-commerce Integration (Shopify)
We prepare immediately usable content to reduce online launch time.
Content Preparation
Complete product sheets (packshot + on-model portrait).
Variants and options by stone/color.
Hero images for collections and editorial pages.
Basic SEO
Correct and coherent Hn structure.
Meta-data, internal linking, Product schema.
Descriptive alt texts (without keyword stuffing), optimized weight/format for web performance.
Packaging & Supports
For a cohesive 360° brand, the visual identity also extends to print.
Print Variations
Packaging and brochure designs in line with the photo DA.
Color/typography harmonization → continuity between web and physical supports (customer experience and brand memories).
Results & Deliverables (Summary)
The table below summarizes volumes, deadlines, and useful uses for evaluating the price and organization of a similar session.
Lot | Volume | Deadline | Main Use |
|---|---|---|---|
White Background Packshot | +300 delivered photos | 2D + 1D processing | Product sheets, marketplaces |
On-model Product | +570 selected photos | 1D shoot + 3D retouches | Hero, lookbook, product sheets, social media |
Composites / Backgrounds | According to references | Included in post-prod | Homepage, campaigns, banners |
E-commerce Kit Shopify | Optimized media pack | At delivery | PDP / PLP, collections marketing assets |
Conclusion
This project allowed Clune to have a robust visual ecosystem: homogeneous white background packshots, aesthetic on-model portraits, and publish-ready assets. This has facilitated the creation of the website using high-quality visual support.
Are you preparing a professional jewelry photo shoot (product + on-model) with high-end digital pipeline? Let's talk about photo shooting and e-commerce integration.
To accompany the launch of Clune, a young French jewelry brand, our audiovisual production agency Shogun Pictures created and produced a complete photo shoot combining white background packshots and on-model photoshoots against a green backdrop. The goal: homogeneous, premium visuals that are directly usable for e-commerce (Shopify) and print. Discover the brand on the official Clune website.
About Clune
Before diving into the shooting, let's remind ourselves of the context: Clune is a developing brand, with jewelry imagined and made in France, in the creator's workshop, using natural stones and stainless steel. The creator oversees the design and production, with a commitment to quality and sustainability.
Project Goals
Here we outline the business needs that guided the photo session and artistic direction.
Produce consistent e-commerce visuals (white background packshot).
Create a series of attractive and faithful photo product shots (portrait style) showcasing the materials.
Prepare a media kit ready for Shopify and communication supports (packaging, brochure).
Artistic Direction & Preparation
Before production, we frame the photography: intention, lighting, and organization for a repeatable result.
Creative Intention
A clean aesthetic approach: focus on the material, the sparkle of the stones, and the readability of the shapes. Soft and controlled lighting for elegant shots, suitable for online sales.
Pre-production
We establish mood boards, shot lists, file nomenclature, and e-commerce ratios. This preparation streamlines the photo shoot and ensures a consistent "identical" result across future series.
Professional Photo Shoot Production
The production took place at the photo studio at Shogun Pictures, to ensure total control of the setup and shooting time.
White Background Packshot - 2 Days
For the product pages, we deliver ~300 finalized photos.
Reproducible lighting setup (controlled reflections, polarization as needed).
Framing and ratios optimized for product sheets (PDP/PLP).
High-definition metal/stone details for clear e-commerce rendering.
On-Model Shots Against a Green Background - 1 Day
This part of the photo shoot showcases the jewelry on models, with a green background to offer the freedom to insert the ideal background in post-production.
3 models (2 women, 1 man).
~2,600 raw images → 570 selected photos.
Angles, poses, and macro portraits to highlight textures and volumes.
Team & Logistics
The Shogun team was complete: lighting setup, direction, and model management, scheduling oversight, photography, and drinks & food for a great atmosphere throughout the shoot. The entire session was carried out at our premises for controlled flow from shooting to post-production.
For a similar project (packshot, web & print), also check out our project XFeet: Redesign of identity, packshot & web design.
Post-production & Pipeline
After the shooting, we focus on digital finishing for a precise and consistent result.
Lightroom (Selection & Pre-treatment)
Advanced culling, cataloging by references.
Exposure/balance adjustments, uniforming series.
Color grading preparation before compositing.
Nuke (Portraits, Keying & Compositing)
For the on-model photos, we used Nuke:
Keying of the green background and compositing on chosen backgrounds (gradients, solids, light textures).
Light/grain matching, color tone harmonization (often coordinated with the stone's color).
Cleaning artifacts for clean and realistic images.
Finishing & Deliverables
Dust removal, micro-scratches elimination, local corrections.
Naming by SKU/reference, optimized web exports (WebP/JPEG).
Dedicated ratios (thumbnails, zoom, hero), descriptive alt texts for SEO, images.
E-commerce Integration (Shopify)
We prepare immediately usable content to reduce online launch time.
Content Preparation
Complete product sheets (packshot + on-model portrait).
Variants and options by stone/color.
Hero images for collections and editorial pages.
Basic SEO
Correct and coherent Hn structure.
Meta-data, internal linking, Product schema.
Descriptive alt texts (without keyword stuffing), optimized weight/format for web performance.
Packaging & Supports
For a cohesive 360° brand, the visual identity also extends to print.
Print Variations
Packaging and brochure designs in line with the photo DA.
Color/typography harmonization → continuity between web and physical supports (customer experience and brand memories).
Results & Deliverables (Summary)
The table below summarizes volumes, deadlines, and useful uses for evaluating the price and organization of a similar session.
Lot | Volume | Deadline | Main Use |
|---|---|---|---|
White Background Packshot | +300 delivered photos | 2D + 1D processing | Product sheets, marketplaces |
On-model Product | +570 selected photos | 1D shoot + 3D retouches | Hero, lookbook, product sheets, social media |
Composites / Backgrounds | According to references | Included in post-prod | Homepage, campaigns, banners |
E-commerce Kit Shopify | Optimized media pack | At delivery | PDP / PLP, collections marketing assets |
Conclusion
This project allowed Clune to have a robust visual ecosystem: homogeneous white background packshots, aesthetic on-model portraits, and publish-ready assets. This has facilitated the creation of the website using high-quality visual support.
Are you preparing a professional jewelry photo shoot (product + on-model) with high-end digital pipeline? Let's talk about photo shooting and e-commerce integration.
